YJ CHENG

Director of Beijing 101 and DISCOVERY Business Coaching

The coach for this program, YJ Cheng, is a small business owner himself. He started venturing into business more than 20 year ago as a sole proprietor with various small businesses. Later he started Beijing 101 Hair Consultants. Today, his business has expanded, with a staff strength of close to 200. 

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In the early days, he managed every aspect of the business operations, including finance, marketing and HR, etc. Along the way, YJ has faced his fair share of difficulties. However, with hard work, a bit of luck and help from colleagues, he recovered and took his business to greater heights. Today, with 7 shops all over Singapore and holding its own despite the tough retail environment.

YJ Cheng is a member of the ICF (international coach federation). With his deep knowledge and experience of SME operations, YJ Cheng hopes to share his experience and help other SME entrepreneurs avoid the same pitfalls he experienced and enable their businesses to similarly flourish.

DISCOVERY is YJ’s passion project, it is his way of giving back to society. His philosophy is simple: He wants to help others be successful and stay engaged so as to better contribute back to society.

“I can emphasize with SME businesses. I feel lousy when I hear someone's business is not doing well and I feel happy for the business that is doing well, even if do not know the owners”

YJ Cheng believes that a Business Coach has 2 focuses. The entrepreneur, and the business. He believes in helping the PERSON who is running the business to improve the business.